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AP Microeconomics · Unit 3

Production, Cost, and the Perfect Competition Model: every key term you need (+ practice quiz)

36 flashcard terms for AP Microeconomics Unit 3, written to match the course framework. Study them here, then drill them as interactive flashcards, or test yourself with the 19-question quiz — free, no account needed.

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Production Function
The relationship between the quantity of inputs a firm uses and the quantity of output it produces.
Short Run
The period during which at least one input (usually capital or plant size) is fixed.
Long Run
The period long enough for a firm to vary all inputs, including plant size, and for firms to enter or exit an industry.
Marginal Product of Labor (MPL)
The additional output produced by hiring one more worker: ΔQ ÷ ΔL.
Law of Diminishing Marginal Returns
As more of a variable input is added to fixed inputs, the marginal product of the variable input eventually falls.
Fixed Costs (FC)
Costs that do not vary with output in the short run, such as rent and insurance; they must be paid even at zero output.
Variable Costs (VC)
Costs that change with the level of output, such as raw materials and hourly labor.
Total Cost (TC)
Fixed costs plus variable costs at each output level: TC = FC + VC.
Marginal Cost (MC)
The additional cost of producing one more unit: ΔTC ÷ ΔQ; it eventually rises because of diminishing marginal returns.
Average Fixed Cost (AFC)
Fixed cost per unit, FC ÷ Q; always falls as output rises (spreading the overhead).
Average Variable Cost (AVC)
Variable cost per unit, VC ÷ Q; typically U-shaped.
Average Total Cost (ATC)
Total cost per unit, TC ÷ Q, equal to AFC + AVC; U-shaped in the short run.
MC and Average Cost Relationship
Marginal cost intersects both AVC and ATC at their minimum points: when MC is below an average it pulls it down, when above it pulls it up.
Economies of Scale
Falling long-run average total cost as a firm increases its scale of production, often from specialization or bulk buying.
Diseconomies of Scale
Rising long-run average total cost at very large scales, often from coordination and management problems.
Constant Returns to Scale
The flat range of the long-run ATC curve where increasing scale leaves average cost unchanged.
Explicit Costs
Direct out-of-pocket payments for resources, such as wages, rent, and materials.
Implicit Costs
The opportunity costs of using resources the owner already possesses, such as forgone salary and forgone interest.
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Accounting Profit
Total revenue minus explicit costs only.
Economic Profit
Total revenue minus all costs, both explicit and implicit; can be negative even when accounting profit is positive.
Normal Profit
Zero economic profit: revenue just covers all explicit and implicit costs, so the owner earns exactly what the next-best alternative would pay.
Total Revenue (TR)
Price times quantity sold: TR = P × Q.
Marginal Revenue (MR)
The additional revenue from selling one more unit: ΔTR ÷ ΔQ; equals price for a perfectly competitive firm.
Profit-Maximization Rule
All firms maximize profit (or minimize loss) by producing the quantity where MR = MC.
Perfect Competition
Market structure with many small firms, identical (homogeneous) products, perfect information, and free entry and exit.
Price Taker
A firm that must accept the market price; its individual demand curve is perfectly elastic (horizontal) at that price.
P = MR = D = AR (perfect competition)
For a perfectly competitive firm, price, marginal revenue, demand, and average revenue coincide as one horizontal line.
Shutdown Rule
In the short run a firm should shut down if price falls below minimum AVC; between AVC and ATC it operates at a loss smaller than fixed costs.
Short-Run Supply Curve (firm)
The portion of the firm's MC curve above minimum average variable cost.
Break-Even Point
The output where price equals minimum ATC; the firm earns zero economic profit.
Entry and Exit (long run)
Short-run profits attract entry, shifting market supply right and eroding profit; losses cause exit until remaining firms break even.
Long-Run Equilibrium (perfect competition)
Firms produce where P = MR = MC = minimum ATC, earning zero economic profit with both productive and allocative efficiency.
Productive Efficiency
Producing at the lowest possible average total cost (P = minimum ATC).
Allocative Efficiency
Producing the quantity society values most, where P = MC: the value of the last unit equals its resource cost.
Constant-Cost Industry
An industry whose input prices do not change with industry size, giving a horizontal long-run supply curve.
Increasing-Cost Industry
An industry where expansion bids up input prices, giving an upward-sloping long-run supply curve.
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